CASE STUDIES
I specialize in creating images that are a hybrid of Photography, 3D, and AI, with Retouching as the glue that holds it all together.
Below are a few examples of my unpublished work.
For each I give some insights into my process.
CASE STUDIES
I specialize in creating images that are a hybrid of Photography, 3D, and AI, with Retouching as the glue that holds it all together.
Below are a few examples of my unpublished work.
For each I give some insights into my process.
What I did: Photography & Retouching
The concept was to urge doctors to look below the surface for potential disease states, represented by the mooring blocks & chains, that might affect their patients.
I produced the shoot, and hired Fly By Foy to suspend the model from the ceiling on wires to allow her feign treading water. I then lit the model to match the lighting in the already existing underwater scene, which was created by another vendor whose name I don’t recall, and conducted the photo shoot. Afterwards, I retouched my shot into the under water scene.
Unfortunately, the product failed it’s FDA testing and never launched.
What I did: Photography, 3D & Retouching
Work became slow for my company during the Covid-19 pandemic and lockdown, so I suggested to my team that we use our down time to create new pieces for our collective portfolio. The idea was to take an old unfinished image that we thought had potential, and repurpose it into something new.
With that in mind, I took a photo I originally shot for an anti-opioid concept back in 2013 that was never used, and added a 3D rendered Corona Virus microbe to represent the enormous burden Covid-19 was having on our health care professionals.
I worked for the same company for 22 years. Throughout that time, I consistently stood out as the top performer in my department. My work was renowned for its exceptional quality and productivity. Whenever the company needed to showcase its best, they relied on me. In fact, most of the work featured in the company’s capability presentations was my creation.
However, due to restrictions imposed by my former employer, I’m prohibited from using any work I did for clients in my portfolio. Consequently, this severely limits the examples I can showcase to you.
I'm left with scraps. I'm left with odd bits. I'm left with cobbling together a portfolio from old rejected concepts, and other pieces that never saw the light of day. Instead of a portfolio drawn from the thousands of fine pieces I completed over the years, I’m forced to rely on these limited pieces.
My hope is that what I’m sharing with you now provides a glimpse into my capabilities and sparks your interest in exploring my work further. I hope this will encourage you to reach out to me directly so we can discuss how I can assist you. Thank you for your time and attention.
Please click on the mail icon at the bottom of the page to email me, or if you need to contact me urgently, call 1+(347) 489-4063. Thank you!
What I did: Photography & Retouching
The concept was to show a patient shunning their overactive bladder, in the form of the“Bladdermir” character, and being in control of their bladder due to their use of Myrbetriq. Although this concept wasn’t used, it did help the Agency win the account.
“Bladdermir” was developed by the previous Agency of Record, Roska Healthcare Advertising, so all I had to work with were a few static poses and a stock image of bakers.
I dressed a co-worker in a lab coat and set up a quick photo shoot, matching the lighting, camera angle and focal length to the stock image. I then composited her into the stock image and added painted in new arms on Bladdermir to achieve the desired pose. Honestly, the most time-consuming part of this was painting in all the flour Bladdermir was shaking off!
What I did: Photography, AI & Retouching
This was part of a pro-bono video and photo shoot we did for The Coalition for the Homeless.
The Director, Ian, described the scene as having a window behind the girl and lamp light in over the table, so I set one of my LED COB Monolights to 7500 Kelvin to simulate cool evening winter light, and the other to 2700 Kelvin as the “motivated” incandescent light.
Where in the previous example I matched the lighting to the existing background, in this case I did the reverse. I used AI to create the bedroom, making sure the prompt I wrote included the lighting cues and the camera information to yield a result that dropped in easily . In fact, I created three different bedrooms using three different AI platforms; one sparsely furnished as you might find in a homeless shelter, one typical suburban bedroom, and the quaint, almost fantasy, one seen here.
